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THE RAVE Festival

Date: 2022. 12
Location: Providence, RI
Design Studio I with Pouya Ahmadi
This project was to develop a visual identity series for a mock music festival, which includes creating flyers, poster, and a website. The key requirement was to establish a cohesive visual system across all elements. I took the collage from the previous work and utilized pixelations and hue adjustments to distort the visual. I adapted 4 distinctive images to represent different music genres. Each website page was then crafted using distinct shapes derived from transformed images.
For the website, I implemented an interactive feature. When users click on a specific artist, the main song by the artist would play, accompanied by cube movements in the background that mimic the rhythm and melody of the music.
Additionally, I created flyers and a poster that align with the festival’s overarching theme.

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