Janice Lee

01. A flexible masterbrand
02. Brand positioning
03. Primary logo and brandmark
04. A shared typographic DNA connects the masterbrand and each studio identity, using consistent proportions, spacing, and structure to create a flexible but unified logo system.
05. A three-level type system assigns clear roles to primary, secondary, and utility typography.
06. Typographic hierarchy defines how information is ordered and read within Farrynheight layouts.
07. An expanded color system
08. Internal brands, programs, and initiatives that make up the broader Farrynheight ecosystem.
09. The grid provides a modular framework for layout and composition, while gradients introduce depth and tonal transition.
10. A capabilities deck brings the studio’s services, work, and positioning into one clear presentation system.
11. Our core values
12. Brand in use
13. Brand in use
14. Brand in use
15. Brand in use
16. Brand in use