01. k.lab combines “k” for Knoll and “lab” for testing, forming a modular system shaped by use, observation, and iteration.02. Brand imagery pairs material detail with the identity.03. The modular mark becomes a repeatable graphic device.04. Grid-built symbol05. Responsive logo system06. Color distinguishes different modes of research and information.06. Typographic system07. Brand in use08. Brand in use09. Four core services support the research process.10. Brand in use11. The platform supports the full research workflow, from observing and mapping workplace behavior to analyzing patterns and archiving findings.12. Furniture markers connect physical objects to a wider system of information, guidance, specifications, and support.13. Mobile touchpoints14. Client portal15. Campaign applications16. A broader icon system supports navigation, services, and research categories across the brand.
17. Environmental signage18. Social templates19. Brand collateral20. Brand in use21. Brand in use22. Brand in use23. Brand in use